Rapid Prototyping

Conducting prior market research is a must-do in order to avoid a cognitive bias that users definitely will love your product as you do. Prototyping helps validate your idea and test market demand.

Most startups’ founders underestimate the significance of identifying problems before offering solutions. Introducing prototypes to potential customers can significantly justify real-world product value.

Prototypes can help mitigate risks and adjust the right vector of the business. The creation of prototypes using agile and iterative methods ensure real value to your users by meeting their expectations and needs. 

The purpose of prototypes is to accumulate users’ feedback by involving them at the earliest phases of product development. If you want your product to be customer-centric, then you have to deliver a great user experience.

When your customers interact with the prototype, thus, taking an active part in the development process, this gives them a sense of affiliation; their insights will be valuable for further adjustments to the final product. Eventually, all this will positively impact brand awareness even before your development team rolls out the ultimate version of the product. 

Before writing a single line of code, prototypes help development teams to reduce risks and detect errors at the early stages. Besides, prototyping gets you a step closer to receiving funding from investors. Elaborating upon the idea during UX/UI prototyping results in the efficient process of product development and, subsequently, is a good investment in developing high-quality software products. 

Feedback from a user is as valuable as implementing a ready-made software solution. As we mentioned above, most startups fail due to the pouring money into useless ideas that were not tested by the market. By incorporating prototyping in your strategy, you will perfect a product and make all possible iterations on the basis of obtained feedback from early adopters. Furthermore, it is a quick way to get valuable insights as well as make users significant, which leads to customer engagement and loyalty increase.  

Without a software prototype, the development process can be prolonged due to potential changes in design that can lead to recoding a software or a mobile application. Therefore, prototyping eliminates post-production issues and ensures timely and effective modifications before investing in large-scale development operations.

Stakeholders within your business are crucial decision-makers who need a complete vision of the tangible product allowing them to visualize the concept and interact with it. This, in turn, enhances the buy-in process. Take into account that stakeholders are end-users who confirm a shared vision with the other users. 

Software prototyping is geared to raise accuracy in the development of the desired functionality since it helps avoid ambiguities and additional discussions between web designers, development teams, and customers. Any correction at the development stage can multiply expenditures compared to alterations conducted at the stage of the prototyping. 

To be the best driver for customer success by making them focus on their business while we take care of all of their IT worries.